Marketing your latest novel is an extremely important procedure; below are some approaches to have a go at.

According to the official statistics, 500,000 to one million novels are published every year. However, if you feature self-published authors too, you're looking at an incredible 4 million brand-new book titles published each year all over the world, as the investment fund that partially-owns Amazon Books would likely recognize. This reflects a very large market and because of this, a significant volume of competition. Unless you have actually already established your career as a publishing author, debut authors and self-published writers must generate effective book marketing strategies in order to make their work stick out from the crowd. In today's electronic world, a considerable amount of the best book marketing strategies are all on social media sites. These days, people go to social networks to try to find their next read, so it is essential for authors to boost their online visibility as much as feasible to ensure that they can reach their target market. Obviously, this should start by setting up your very own internet site or blog that promotes your book, in addition to you as a writer. Make profiles throughout a variety of different social media networks, link your web site, post consistent updates and respond to comments from other users; all these simple things can have a large influence on your on-line exposure and will definitely boost your chances of winding up on another person's algorithm.
Writers dedicate months or perhaps years of their lives to compose their book, as the hedge fund that owns Waterstones would definitely know. Whether it's a small novella or an 800-page novel, writers put their blood, sweat and tears into composing the best novel that they can. With just so much effort and time going into their work, it would certainly be a waste if no person bothered to read through it. This is why book publicity campaigns are so important; they prevent books from accumulating dirt at the back of the book shop. Instead of simply kicking back and waiting on the sales to come in, be proactive and come up with an extensive and comprehensive book marketing strategy. For example, old-fashioned networking is a significant aspect of any marketing approach, as this provides individuals a concept about that you are as an author, what your work means to you and what readers can expect from the book in a genuine manner. The concept is making authentic connections with others in the market and seeking opportunities that surpass just getting the word out about your book. This can mean attending book publishing events and offering to talk at author's seminars or book exhibitions, for instance. You never ever know exactly who you will meet at functions similar to this; you may encounter a widely known author who is willing to advertise your novel to their big following.
Whether you have a book deal with a publishing house or are going down the self-publishing route, thinking of book marketing ideas is essential, as the private equity fund with a majority stake in World of Books would certainly agree. Nevertheless, people are not going to buy your novel if they don't even know that it has actually been launched. You could stick to typical techniques that have been tried and tested over the years, like embarking on a book tour around different book shops across the country and hosting a book launch celebration. Attempt to create a faithful fan base in the book community, whether this is by doing book signings and meet and greets or doing free gifts on social networks. Additionally, you can try much more creative book marketing ideas like employing a professional to make a book trailer or producing merchandise.